Social Communication is vital part of PR - PRCI, Concept PR show how

Thursday, 12 July 2018 0 comments

PRCI campaign wins SVUS PR World Gild again this
Year, under Agency Achievement category
Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new tag – Social Communication Activist. Vikypedia talks to BNK, Executive Director of Concept PR and Governing Council Chairman of Public Relations Council of India (PRCI), on his new experiment which has won a national and two international honours – Fulcrum Award: Consultancy Professional – Not For Profit and two SVUS PR World Gold awards.
Question: Congratulations BNK on winning the SVUS PR World gold for the second time. What was all this about?
For details, click:

PRCI partners Communex 2018 in Mumbai

Wednesday, 11 July 2018 0 comments

  • Corporate Communication & PR SUMMIT  to be held on August 9 & 10 

PRCI is happy to announce that it is partnering the Communex -2018 – -  to be held in Mumbai on August 9 & 10, 2018.

The event will feature some of the most influential voices in corporate communication and will report how communication professionals will find their way and advise executives in turbulent and uncertain times.We live in a time of improbability – with a volatile political scene, and intensified scrutiny and activity of stakeholders across the spectrum. More than ever corporations now need the direction of communication executives to make decisions on how to successfully communicate corporate values during times of political and cultural instability.

Communication strategies are vital for organizations for refining the corporate image and achieving strategic goals. The PR summit will bring spotlight on the, innovative insights, ideas, practices and the radical changes in marketing, public relations, communications, advertising and media technologies. There has been an upheaval from a traditional to a modern way that utilizes new tools for development of marketing and public relations industry and opportunities for improvement to keep pace with the change. The summit covers a wide range of topics that will influence business decisions.

About PR Industry

The public relations (PR) industry grew 18% to touch Rs1,315 crore in FY2017, according to a report titled ‘State of the Industry Survey 2017’ by the Public Relations Consultants Association of India (PRCAI). Actionable approaches that leverage the strengths of public relations, communication, marketing and branding professionals, while bridging internal silos to achieve more profound results! Today’s communication professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.

The role of the corporate communications leader is undergoing dramatic changes, with responsibilities growing broader and deeper than ever before. Corporate affairs officers are now shouldering an increasing mandate to act as high-level strategic advisors to CEOs, and frequently serve as members of the senior leadership teams offering insights and business direction.

In today’s frenetic and intensively competitive global market, it’s increasingly critical that the corporate affairs function make deeper contributions within the C-suite inner circle, and be ready to strategically advise in times of crisis and scrutiny. The Summit is about positioning communications as a central leadership function in your organization.

#PotholesRforever, Mumbai Much Much to Maha CM Fadnavis


#SaveParsikHills gets a boost

Tuesday, 10 July 2018 0 comments

The Times of India 07-07-2018

Happy to see Navi Mumbai Municipal Corporation restoring greenery on quarry-ravaged Parsik Hills. Its a big boost to our campaign -  #SaveParsikHills

#IamMangroveIamDying: Join our Social Communication Campaign

Monday, 9 July 2018 0 comments

Say 'No' to discrimination - Bengaluru PRCI-YCC celebrate Daughters’ Day

Thursday, 5 July 2018 0 comments

#Shakti4Beti draws wide applause

BENGALURU: Celebrating Daughter’s Day on Sunday with the theme #Shakti4Beti in memory of Kalpana Chawla the Indo- American NASA astronaut who died in the Space Shuttle Columbia Disaster, PRCI-YCC felicitated six young women achievers awarded scholarship to a girl student from economically backward section.
Social activist Dr. AkkaiPadmashali, fitness expert Wanita Ashok, playback singer Supriya Lohit, police constable Archana, Pragati TV, head of operations, Shilpashree, and head of marketing & exports, Peenya Industrial Gases Pvt. Ltd Laksmi Pillay, were presented awards for being women achievers.
Awardees Dr.Akkai Padamashali & Supriya Lohit
Scholarships were awarded to Hirshita who scored 93.12% in SSLC and financial assistance was extended to Nishanka B.R., a Press Club office helper.
The event was organized by  Public Relations Council  of India (PRCI) and Young Communicators Club (YCC), who have been holding this event for the past seven years. 
This year, PRCI and YCC launched a movement called ‘Swabhiman’ to empower the girl child. Swabhiman is a non-violent movement to empower women through Public Relations.
Well-known poet and Lyricist Dr Doddarange Gowda, a Padmashree awaredee, Dr. N.S Leela, the driving force behind Agastya Foundation Connecting the Dot an Organisation taking science to rural India and forging new educational methods aiming to bring about a change in the pattern of education, spoke.
PRCI-Bengaluru also launched its house journal VAAGMI. 
Dr Gowda, a Padmashree awaredee, said society should not discriminate women. Both male and female are interdependent. It is sad to see the discrimination rising even at high levels in the society. He likened woman to a doctor of the family as she take care of the family’s health. Her presence is seen in every walk of life – from the sky to the earth, he said.

Skit by Cauvery Kanya Gurukulam students
Dr. N.S Leela asked the society to stop thinking that a woman is dependent. The voice of women power is reaching its new heights. We require these type of events and programmes to make the presence of womanhood felt, she said and appreciated the awardees belonging to different fields.
Dr. Akkai is a male-to-female Transwoman, social activist. Her journey is one of courage and determination. From begging on the streets and participating in sex work for two square meals a day, she is now an activist that has inspired many.
Padmashali has filed a petition in the Supreme Court of India against Section 377 stating that the colonial law is in violation of the constitutional rights as well as the 2014 National Legal Service Authority judgment. She was invited by the International Bar Association to speak about the legal rights of sexual minorities, in a conference held at Tokyo in October 2014. She is the first transgender person to receive an honorary doctorate from the Indian Virtual University for Peace and Education.
Constable, Karnataka State Police posted at Electronic City Police Station, Bengaluru, Archana showed exemplary humane concern by breastfeeding an abandoned child on May 30th, 2018. The newborn was found by a rag-picker at a construction site, stuffed in a plastic bag with his umbilical cord twisted around his neck. This simple act by a young mother of a three-month old baby demonstrated her courage, strength and hope for all of us.
Team PRCI-YCC Bengaluru
Mr MB Jayaram, Chairman Emeritus and Chief Mentor of PRCI expressed gratitude to all guests for participating in the event. He also mentioned that daughters are our pride to our nation and equal opportunities have to be given to them. Empowering the girl child would bring a positive change to the society.
Dr LataT S, Chairperson PRCI Bangalore  explained that through the Young Communicators Club (YCC), the youth wing of PRCI, the organisation holds seminars, conferences, workshops and internships. 
A skit by 17 girl students from Cauvery Kanya Gurukulam of Srirangapatna and a play SEE ME AS WE by Acharya Institute of Graduation Students were the other highlights of the event.
#Shakti4Beti campaign was launched in 2016, urging Prime Minister Narendra Modi to declare 1 July as Daughter’s Day in memory of astronaut Kalpana Chawla. This campaign falls in line with the Union government’s campaign ‘BetiBachaoBetiPadhao’ to communicate the issue of security of the girl child. PRCI has been trying to create awareness about such an empowerment of girls and women.

Go Green with PRCI; Tree plantation at Kolhapur's Shivaji University


Supporting the Maharashtra Government’s tree plantation drive, PRCI-Kolhapur Chapter has contributed its mite. The Chapter donated 11 saplings of Bodhivriksha (holy fig ree) to Shivaji University. In this picture, Alok Jatratkar, Chairman, PRCI-Kolhapur Chapter, Sateesh Thombre, Dy-Chairman and Rajesh Shinde, Treasurer planting a sapling in the campus of Shivaji University, Kolhapur.

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