#Shikshit Beti – Saksham Bharat: Educate Girls – Empower India

Sunday, 11 June 2017

An Open Letter To Mass Communication Institutions




Hello Directors of Communication colleges,

As you are aware, the pan-India premier communicators’ body Public relations Council of India (PRCI) and its youth wing Young Communicators’ Club (YCC) have been on an overdrive with Social Communication (or communicating for society).

As part of this endeavour, each year around July 1, we focus on Daughters of India and undertake communication programmes. 

July 1 was the official birthday of  late Indo-American astronaut Kalpana Chawla, who had an illustrious career and died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.
For this year’s Daughers’ Day, we at PRCI have planned the theme - #Shikshit Beti – Saksham Bharat (Educate Girls – Empower India)  focusing on the Role of Educate Girls For India’s Bright Future

Taking forward the Right To Education and Beti Bachao-Beti Padhao, PRCI zeroed on to the theme of  #Shikshit Beti – Saksham Bharat to focus attention on Girl Education to make India efficient and capable of realizing its dreams and ensuring progress.

The idea is to communication to the world that the mere Right To Education (RTE) or making primary education compulsory is not good enough. Girls need to move up and go for secondary, higher secondary and college education. Graduation should be the benchmark for both girls and boys to be able to achieve in life. UNICEF sees girl’s education as a lifeline to development.
-Pic from Hindustan Times
The recent relentless struggle by school girls of Gothra Tappa Dahina in Rewari district of Haryana in support of their just demand for higher secondary school in their village has inspired us to launch this communication drive on the theme of education, higher education in particular.
Apart from the necessity to walk for three km to go to higher secondary school in another village, the Rewari girls were subjected to regular eve-teasing, harassment and molestation by ruffians. These girls have won their battle with their determination and grit and the State Government ultimately granted the higher secondary school.
So, let’s salute the spirit of Rewari girls and discuss Role of Educated Girls For India’s Bright Future.

July 1, 2017 falls on Saturday. We planned the following activities involving mainly the communication students with your involvement and support:
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Select tweets and FB comments, winnings essays, photographs and poters will be carried on PR industry e-mag: PRapport and printed in PRCI special magazine CHANAKYA.

Winners will also get PRCI Certificates.

The new academic year has just begun and let creativity from among the communication students be communicated to the world. PRCI and PRapport (with close 50,000 page views from across the world) provide an ideal platform for this.

We will be happy to meet you for further coordination. Let’s get going right now.

Yours sincerely,

B N KUMAR

National President - PRCI

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