BNK wins Fulcrum Award - Consultancy Professional, Not-for-profit

Friday, 22 September 2017

B N Kumar (centre), receiving Fulcrm Award - Consultancy Professional, Not-for-profit - from Nandini Chatterjee - Executive Director and chief Communication officer PwC India (right) and Mukund Mudras - Founder Heckyl Technologies (left)
The organizers of Fulcrum Awards, PRomise Foundation (organisers of PRAXIS) and announced the winners tonight at a well attended gala dinner in Jaipur. The awards night saw over 600 professionals in attendance from the communications business, the largest such gathering of communicators in India . A jury of 18 eminent communications leaders,  chaired by Balaji P, Vodafone decided the winners through rigorous online and offline judging. This year onwards 'The Fulcrum Awards' has partnered with PwC as the process reviewer, a first for any communications industry awards in India. 
The ceremony kicked off by honouring Narahari KS with the 'Lifetime Achievement Award'. The evening saw compelling campaigns compete for the gold, silver and bronze in the 11 sub-categories for technique awards. Winners were also announced for individual achievers in the individual In house and consultancy categories and the special awards categories.
This year the Fulcrum Awards had over 300 entries from over 75 organisations.Here is the complete list of winners:
Technique Category
Best Use Of Content
Gold ----#TeaForTrump---- ARM Worldwide- --Tea-a-Me Teas
Silver----Creating A Human Face----Flipkart
Bronze----Building Bitcoin - "Bit-by-Bit"---- Value 360 Communications---Unocoin
Best Use Of Creativity & Innovation
Gold ----UnHungry India - A Beginning---- Adfactors PR--- Godrej Appliances
Silver---- #CrossTheLine---- Genesis Burson-Marsteller---Star Sports
Bronze----Hunting down Fraudsters with Experian HUNTER ---- Weber Shandwick---Experian India
Best Use Of Event
Gold----Big Billion Days 2016----Flipkart
Silver----Love Digital in the times of Demonetisation---- Adfactors PR--- ICICI Bank
Bronze---- Lakme Fashion Week Winter Festive 2016----Edelman India---Hindustan Unilever
Best Use Of Digital
Gold----#TeaforTrump---- ARM Worldwide ----Tea-a-Me Teas
Silver----Get Angry! ----Viacom18 Media
Bronze----Khul Ke Jiyo Ghar Ke Baahar!----Godrej
Best Use Of Integrated Communications
Gold----Back To Work with Medela ----Genesis Burson Marsteller ---Medela India
Silver----Elephants can fly ----Adfactors PR ---Government of Jharkhand
Bronze---- PaytmKaro  Changing the way India makes payments---- Value 360 Communications--- Paytm
Best Use Of Public Affairs
Gold----Breaking Barriers to Open Skies----Avian Media ---Vistara
Silver----Blazing a New Trail in Tobacco Control: The DDC Model ----MD Niche Media Consultants ---Campaign For Tobacco Free Kids
Bronze----Elephants can fly ----Adfactors PR ---Government of Jharkhand
Best Management of Crisis
Gold----State Bank of India : Braving the tsunami of demonetization----Adfactors PR--- State Bank of India
Silver----Saving Cloud Telephony ----Value 360 Communications--- Knowlarity
Best Use Of Internal Communications   
Silver----Reignite Flipkart---- Flipkart
Bronze---- DONT GO RED - Maintaining Integrity at Viacom18---- Viacom18 Media
Best New Product Launch    
Gold----Launch of Goodknight Fabric Roll On--- Godrej
Silver----#MakeMusicSocial ----Genesis Burson Marsteller--- Logitech Electronic India
Bronze----Different Creates Better ----Text100 ---Lenovo India
Best Use Of Media Relations   
Gold----Elephants can fly ----Adfactors PR ---Government of Jharkhand
Silver----Vivo Himalayan Escapade---- Perfect Relations -Accord PR--- Vivo Mobiles
Bronze----Know Your Banking Rights ----Adfactors PR ---The Banking Codes and Standards Board of India (BCSBI)
Best CSR Campaign
Campaign Title---- Entrant name ---Partner  Organisation
Gold----YES! I am the CHANGE---- Yes Foundation
Silver----Sparkling Eyes Program - Titan Eyeplus----Rediffusion -Edelman ---Titan
Bronze----Because educating a girl will change the society----Adfactors PR--- Godrej & Boyce                            
Consultancy  Individual
Consultancy Professional -Lifestyle & Luxury & Sports: Gauri Kohli ,Director – Luxury, PR Pundit
Consultancy Professional - Healthcare & Pharma: Ritika Jauhari ,Director PR & Advocacy, S.P.A.G.
Consultancy Professional - Not For Profit: BN Kumar, Executive Director, Concept PR
Consultancy Professional - Associations: Aman Gupta, Country Representative, India, Partnership To Fight Chronic   Diseases, Managing Partner S.PAG
Consultancy Professional - Banking & Financial Services: Kunal Kishore, Co-Founder & Director, Value 360 Communications
In- House Individual
In-House Professional – Automobile: Jatin Aggarwal, Director - Communications, Renault India
In-House Professional - Healthcare & Pharma: Melissa Arulappan, Senior Director Corporate Communications, Quintiles Research (India) Pvt Ltd
In-House Professional - Banking & Financial Services:  Mona Kwatra, Group Head - Corporate Communications, Edelweiss Group
In-House Professional – Services: Amandeep Singh  Chief General Manager , Corporate Communications, Indraprastha Gas Limited
In House Team of the year - Mid-size : Motilal Oswal Financial Services                                                                                              
In House Team of the year – Large: Flipkart                                                                                                                                                               
PR consultancy of the year  - Emerging : Wordswork           
PR consultancy of the year - Mid Size : Fuzion  PR                                                                      
PR consultancy of the year – Large  : Avian Media
PR consultancy of the year – Giant :  MSLGROUP India                                                                                     
Written by Paarul Chand+,


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