TRANSFORM or PERISH: 12th Global Communication Conclave theme

Sunday, 26 November 2017

PUNE, India: Public Relations Council of India (PRCI) – the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians – has announced that it will hold the 12th Global Communication Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue, All Spice, Shantai Hotel, near Camp.
The theme for the Conclave is: TRANSFORM OR PERISH.
Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.
Come, let’s discuss and share our knowledge and experiences which are much richer than text messages or twitter posts.
Come, let’s listen to expert speak and discuss with them our future course.
PRCI will also present its much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. And, we will present the popular PRCI collateral awards – a talent recognition for communication professionals.
PRCI: A word about 13-year-young PRCI with Chapters across close to 30 cities and towns: We have a dedicated youth wing called Young Communicators Club (YCC) that galvanizes the mass communication students at various universities and colleges, pan-India. So, the Conclave is also a unique opportunity for communication and marketing students to listen to mentors, global experts and learn from their experiences.
PRCI and YCC periodically hold a series of knowledge forums in association with media organizations like Press Clubs and universities/colleges.
Daughters’ Day: We celebrate Daughters’ Day on June 1 – the official date of birth of late Indo-US astronaut Kalpana Chawla – to focus attention on girl children’s education. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC, High School.
WCC: PRCI has recently promoted a global platform – World Communicators’ Council (WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC will spread its wings to many other countries, including Australia, UK and the US.
World Communicators’ Day: Realising that we Communication professionals do not have an international day of ours, PRCI initiated World Communicators’ Day to be celebrated on October 28 – the day the world’s first Press Release was shot out by Ivy Lee in the US in 1906. We had a series of events, pan-India, including sessions on the art of press release writing.
Social Communication: In a yet another unique initiative, we launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – has been adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city and the need to improve.
Similarly, we met with great success in our campaign  #IamParsikHill, IamDying as the plundering of the hills on the outskirts of Mumbai has been stopped. The NGT ruled that no quarrying can be done without environment clearances.
The Pune conclave, thus, promises many takeaways, apart from being a good meeting point to share thoughts and ideas to be able to face lurking future challenges.
The 12th Global Communication Conclave schedule is:
Day 1 – March 09. 2018
Day 2 – March 10, 2018
  • Registrations: 2 PM onward
  • Conclave Inauguration - 3.00 PM
  • Business Session-1: 4.00 PM
  • Tea Break: 5 PM
  • Chanakya Awards: 5.45 pm onward.
  • Cocktails and dinner: 7.30 PM onward.

  • Business Sessions: 10 AM onward
  • Lunch: 1 PM
  • YCC Conclave: 2 PM onward
  • Tea Break 3.30 PM
  • Collateral Awards: 4 PM to 5.30 PM
  • Curtains down: 5.30 PM

PRCI has worked out the following early bird delegate fee structure which, we are sure, you will appreciate and quickly send in your confirmation of participation, along with the attached Registration Form.
Fee Type
PRCI Member
Non-Member Professional
Student delegate
Delegate Fee
Rs. 3,500
Rs 4,500
Rs 1,000

  • This fee covers Entry to Conclave on both the days, One lunch, One gala cocktail-dinner, two High Teas
  • The offer closes on February 15, 2018.
  • On the spot registration, subject to availability of seats, Rs 5,000 per PRCI member delegate, Rs 6,000 for non-member and $150 for International delegates.

You will be happy to know that PRCI has negotiated a good deal with Shantai Hotel for room tariff:

Room type
Single Occupancy
Double Occupancy
Standard A/C
Rs 2,500 + taxes per night
Rs 2,800 + taxes per night
Rs 3,000 + taxes per night
Rs 3,300 + taxes per night

  • Please do not forget to quote PRCI Conclave Tariff while booking.
  • The payment will have to be made DIRECTLY to the hotel as per their terms and conditions.
  • PRCI will not be responsible further.
  • The rooms come with complimentary lavish breakfast and Wifi connectivity.
  • Shantai Hotel is just 1.5 KM from Pune Railway station and 12 KM from Pune International airport.

For room reservations, please fill in the attached form and send it to the Hotel, marking CC to PRCI as mentioned in the form.

Limited seats and limited accommodation!
Please, therefore, rush in your confirmation by return mail to allow the Conclave Secretariat to plan logistics.

Looking forward to meeting you at the 12th Global Communication Conclave, Pune, on at 2 PM on March 9, 2018.


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