From disruption to transformation: PR industry faces new challenges

Sunday, 7 January 2018

It's a PRCI Survey! A first of its kind in the industry.


From experiencing to undergoing transformation, the industry has begun to up to new challenges, a survey shows.
Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Council of (PRCI) -- the national body of PR, media, advertising, HR, marketing professionals -- shows.
For detailed report:
http://www.business-standard.com/article/news-ians/from-disruption-to-transformation-pr-industry-faces-new-challenges-118010700462_1.html

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