Swachh Park on e-waste to come up in Navi Mumbai; Civic chief hails PRCI drive

Saturday, 13 October 2018 0 comments

NAVI MUMBAI: Supporting the campaign to scientifically recycle e-waste, Navi Mumbai Municipal Corporation has announced its plans to set up a Swachh (Cleanliness) Park to spread awareness about electronic waste that is being increasingly generated by the society.
Navi Mumbai Mayor Jayant Sutar inaugurating launching IWED
campaign to collect e waste in red bins.
Participating in the first ever International E-waste Day (IWED) developed by the WEEE (World Electronic Electric Equipment) Forum, NMMC Commissioner Dr N Ramaswami said on Saturday that Navi Mumbai would seek to emerge as a model city handling electronic waste.
At an IWED event at Sadhu Vaswani International School at Sanpada, he appreciated the initiative taken by Navi Mumbai First Charitable Trust, Public Relations Council of India (PRCI) and Rotary Clubs of Navi Mumbai of district 3142, in spreading awareness about scientific disposal of e-waste. 
Navi Mumbai has achieved the distinction of being the second most livable city in the country and ranked among top-ten in Swachh Bharat Abhiyan. The Swachh Park will seek to create awareness about handling all kinds of wastes – dry, wet and electronic, he said.
PRCI governing council chairman B N Kumar said his organization launched a pan-India social media campaign #CheckEwasteMonster to spread awareness about recycling e-waste. “We also floated an online petition to the Prime Minister to aggressively include e-waste as part of the government’s Swachh Bharat drive,” he said and requested all to support it.
Kumar expressed the happiness that NMMC is the only civic body in the country to participate in the first ever International E-waste Day as part of the WEEE drive.
Navi Mumbai Mayor Jayawant Sutar, who launched the collection of e-waste in red bins at the school, said everyone must treat Navi Mumbai as ‘My City’. Only then initiatives such as e-waste collection would succeed, he said.
PRCI Governing Council Chairman B N Kumar addressing IWED event
Navi Mumbai First president Rajesh Prajapati said the city and the country are producing e-waste in alarming proportions.  It is in the interest of all to plan and dispose it of scientifically.
Rotary District Secretary Dr. Jaideep Sensharma said the thirteen Clubs under the International District 3142 have three initiatives - Tree Plantation, E-Waste and Solar Energy - as part of their 'Save Nature' initiative. The Clubs have organised ground events including collection of e-waste at designated points, he said.
The material will later be handed over to government approved recyclers, according to Kedarnath Rao Ghorpade, avenue chair-save nature, Rotary District 3142. The Rotary Clubs will organise regular events till November 13, 2018 in association with NMMC under the guidance of Tushar Pawar, Deputy Municipal Commissioner, NMMC.
According to WEEE, an estimated 50 million tonnes of e-waste will be generated globally in 2018. Half of this is personal devices such as computers, screens, smartphones, tablets and TVs, with the remainder being larger household appliances and heating and cooling equipment.
Only 20% of global e-waste is recycled each year, which means that 40 million tonnes of e-waste per annum is either placed in landfill, burned or illegally traded and treated in a sub-standard way and this is despite 66% of the world’s population being covered by e-waste legislation. This results in the huge loss of valuable and critical raw materials from the supply chain and causes serious health, environmental and societal issues through illegal shipments of waste to developing countries.
In India, the scene is even worse and very alarming. Only 5% of the e-waste is recycled despite the government’s emphasis on Swachch Bharat Abhiyaan and Smart Cities project, India continues to be generating highest e-waste vis-à-vis China, USA, Japan and Germany, Kumar said quoting a recent study by  ASSOCHAM-NEC.
Sadhu Vaswani International School principal Mangala Chandrashekhar said involvement school children is very important to make the movement a success. Lots of e-waste such as computer screens, cords, keyboards, chargers, printers, bulbs and telephone instruments were placed in red bins placed at the school after the Mayor inaugurated the month-long campaign. She also mentioned that the school students had organised an E-Waste Rally to sensitive the community around the housing societies, in association with Rotary Club of Smart City.
Jain Jagruti Mandal volunteers will help promote the ground activity in collecting e-waste from various housing societies.

13th Global Communication Conclave: Festive Discount Valid up to Diwali

Sunday, 16 September 2018 0 comments

Beyond symbolic CSR

Sunday, 9 September 2018 0 comments

India Inc should develop smarter ways to deal with natural calamities

By Bakul Gala

Video and pix courtesy: https://donation.cmdrf.kerala.gov.in/

Kerala floods, like all other earlier calamities that have occurred on the Indian soil and sea, have not only exposed the State’s unpreparedness, but it has also the way Indian corporates handle such a crisis, time and again.
As a corporate PR guy, all through these years my clients have at best written cheques, at worst asked me to get them mentioned in CSR stories and on the CNBC scroll. To the extent that in one of the monthly review meetings with my ex client, my agency then got negative marks for not being able to garner headlines the way other corporates managed to get. Bhala, UskiKameez Meri Kameezsehjyaadasafedkaise syndrome? I call it: Vulture PR.
Are there any lessons that corporate India has learnt from the Kerala disaster? What’s there a way forward? Or were we just going to conduct ourselves the way we had been doing thus far?

Water, water allover. Nowhere to go
Well, I strongly feel that Indian companies need to clearly understand a few things:
1.       Now, more than ever, the pressure is on the corporate world to step up and aid in relief efforts in India. Why? Simply because, costs of dealing with natural disaster costs are shooting while government coffers are shrinking. By some estimates, in the last 25 years, the costs for overcoming natural disasters has gone up by a whopping 600 - 700%, after accounting for inflation. Kerala requires Rs 20,000 crore to rebuild itself whereas access to funds has barely touched Rs 1,500 – 2,000 crore. So, there is a huge gap that requires to be bridged and only our corporate world can take that kind of leap of faith.
2.      Having a disaster relief programme in place helps not only the victims but the brand as well. It shows the company’s commitment to corporate social responsibility and the much required passion quotient.
It goes without saying that Governments and corporates will have to find ways to jointly organize rescue have public and private rescue efforts coordinate more closely to put as many resources as possible toward rescue and recovery efforts. A PPP model for a different purpose.
There may not be a template list of disaster victims’ requirements. At the same, there is no mechanism to keep track of what is available with companies and where. Besides, relief organizations, stretched thin by the severity and the massive scope of any disaster, are largely unable to take advantage of non-monetary offers because they don’t have the staff available to evaluate or accept resources from non-traditional actors in relief.
Floods leave a trail of destruction across Kerala

But let’s ask ourselves a tough question: Does an Indian corporate even know what needs to be done during natural or man-made disaster? Is there any structure to it? Further, is there any Disaster Relief Department (DRD) or at least a DRD programme under its CSR department?
Allow me to present a certain plausible structure that India’s top 1000 companies can follow:  
ü  Donation(fund) management
o   Streamline communication between requesters and donors, i.e. employees. Funds to be deposited directly into a charity's bank account.
ü  Sponsorships
o   Create a comprehensive corporate giving platform to manage sponsorships. Speed is of essence - implement disaster relief and employee relief programs in less than 24 hours. Synchronize these efforts and channelize these resources towards sponsoring programs that will further garner funds
ü  Item requests and donations
o   Manage in-kind giving and item donation requests and possibly give donation certificates
ü  Volunteer
o   Allow your employees to do their bit. A company's identity is not only defined by its business practices and products, but also by the conduct of its employees.Maruti Suzuki donated Rs 2 crore while its employees donated Rs 1.5 crore is a good example but a set of Good Samaritan bank employees who launched the private rescue effort is a classic example of employee volunteering during trying times
ü  Matching Gifts
o   Allow employees to submit charitable gifts to causes of their choice
ü  Rupees for Doers
o   Reward and motivate your employees by implementing ‘Rupees for Doers’ programme. As employees complete volunteer hours, they clock revenues. Both, hours and monies, should be allowed to be logged in for redeeming it when the need arises
The author, a Communication

Concurs my media veteran friend B N Kumar, “Another thing which I strongly recommend is the pooling-in of resources which can be effectively done at the level of business and industry forums such as FICCI and Assocham. Or an umbrella body of all federations or associations?”

Through an effective disaster relief programme, you can change public opinion about your brand, reach the target audiences on an emotional level and act as a role model for other corporate entities.
Why wait for the next disaster, why not start the DRD right away!

PRCI 13th Global Communication Conclave to be held in Pink City on Feb 15-16, 2019

Wednesday, 5 September 2018 0 comments

·         Theme: Communication- What’s the Big Idea!
·         MUJ  to host the interactive event
·         Early Bird delegate fee to go to Kerala & Kodagu flood relief
·         Young Communicators national seminar for students
JAIPUR:  National communicators body Public Relations Council of India (PRCI) will hold the 13th Global Communication Conclave at Jaipur on February 15 and 16, 2019 focusing on the theme: Communication - What’s The Big Idea.
Communication veteran Vijaylakshmi will be the chairperson for the Conclave which will be hosted by Manipal University Jaipur (MUJ).
PRCI has fixed an early bird delegate fee of Rs 2,000 per head valid up to September 15, 2017 and the entire proceedings will be sent for the flood relief and reconstruction work in Kerala and Kodagu, PRCI Chairman Emeritus and Chief Mentor M B Jayaram announced. The delegate fee will later be revised upwards in two phases – 2nd early bird and final.
Earlier, PRCI’s Kerala chapter was to host the 13th Conclave but the event has now been shifted to Jaipur owing to the devastating flood fury that struck Kerala. The Kerala PRCI team on its part is busy working the relief and reconstruction measures, actively coordinating round-the-clock with an NGO called FACE.
The Jaipur Conclave, which will be interactive as always, discuss the growing importance of Communication and PR across the socio-business spectrum focusing on both public and private sectors, technology, tackling the menace of fake news, media trends globally, and ideas that work, said PRCI governing council chairman B N Kumar. Over 500 communication professionals from corpcom, agency, marcom and HR.
"We are MUJ are excited as PRCI has decided to hold its next Global Communication Conclave at our campus. The event will add colour to the Pink City as Communication professionals from India and abroad converge here on February next,” said the University's president and vice chancellor Dr G K Prabhu.
“We are sure it will mark opening of a new chapter in enhancing Knowledge levels for MUJ's Communication department and students. We eagerly look forward to receiving speakers and delegates and offering them the world famous Rajasthani hospitality at our campus," Dr Prabhu said.
The conclave assumes great significance as it will focus on government communication as well, said PRCI national executive president S Narendra, former adviser to PMs and ex-spokesperson, Government of India. The other sub-themes which the Jaipur conclave will deal with include transparency in PR, crisis communication and credibility issues.
PRCI through its youth wing Young Communicators Club (YCC) will also hold a national seminar and debate for the mass communication student community. “We will hold contests across various city campuses as preparatory for the event,” said YCC national chairperson Geetha Shankar.

Padharo, Pink City: 13th Global Communication Conclave - Feb 15-16, 2019

Sunday, 26 August 2018 0 comments

Campaign against Kerala crooks - #keralafightsback

Thursday, 23 August 2018 0 comments

As you are aware many unscrupulous people are misusing the desperate situation of the people in Kerala due to the flood and landslides. The government has strictly warned these culprits and informed them that very strict and stringent action will be taken against them if found out that anyone is indulged in hoarding, black marketing, charging excess price or any other unscrupulous practices.
If you come across any of the above, please inform us with photograph of the establishment/persons/ airlines and other details.

-U.S.Kutty, Chairman, PRCI, Kerala Chapter

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