Daughters Day - PRCI to launch self defense drive for girls

Saturday, 2 July 2016

Concept PR-powered #shakti4beti campaign on 

social media gathers momentum

MUMBAI July 01: Celebrating Daughters Day today, in memory of India born US astronaut Kalpana Chawla, Public Relations Council of India (PRCI) has launched a campaign to run self defense programmes for girls to instill a sense of confidence and esteem to achieve glory.

July 1 is Kalpana’s official date of birth. She had an illustrious career achieving sky high glory and died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.

Juries with winners of skit contest @ SIMSR
In Mumbai the Daughters Day was celebrated by Mumbai University's Department of Communication and KJ Somaiya Institute of Management Studies and Research (SIMSR) by organising events like debate, photography and poster  competitions and skits focusing on girl security.

The two institutions agreed to conduct self defense programmes for girl students.

PRCI has tied up with organizations like Sportzconsult to run 10-day crash courses for girls with the help of trained martial arts experts. The drive will also cover corporates to run workshops to prevent sexual harassment at workplaces with the help of legal experts like Complykaro.

Powered by Concept PR, PRCI launched #shakti4beti campaign to focus on Beti Suraksha (girl security) on social media and online forums which evinced lot of interest.

Mumbai University event: Winner receiving Concept PR gift from Vishal Kedia (centre) and
Dr Sunder Rajdeep, Head of Dept of Communication, University of Mumbai
“Beti Suraksha (girl security) falls in line with the Union Government’s campaign Beti Bachao - Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child,” said PRCI national president B N Kumar.

PRCI - the national body of PR, media, advertising, HR professionals and mass communication teachers and students – has petitioned the Prime Minister and tweeted to the HRD Minister urging for their help and support for #shakti4beti. 

“We are taking up the issue across the country through our 30 plus chapters and happy to see growing interest among corporates to ensure self confidence of women and girls,” said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI said. 


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